EmBrace Foundation Increases Conversions by 36%
EMBRACE was founded in 2018 to repurpose used DME (Durable Medical Equipment) to under-served people around the world. All items collected are distributed through Samaritan’s Purse® World Medical Mission. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam ut ipsum sit amet ex facilisis luctus. Sed purus nulla, ullamcorper quis faucibus sit amet, egestas ut arcu. Sed pellentesque urna nec magna ullamcorper, sed pretium ipsum vehicula. Cras et nunc eget diam imperdiet aliquam ac vel tortor. Vestibulum interdum sem sed magna semper cursus id sit amet dolor. Praesent auctor posuere auctor. In sed augue in tortor vehicula semper.
Increase in Keywords with Top 10 Placements
Increase in Traffic to Top Product Category Page
Increase in Conversions
Website design for durable medical equipment
With changes to their product offerings to go along with the evolving nature of how visitors interact with websites, Genpak and Mannix Marketing decided it was time for a new design. The new website would be developed in WordPress, which would make it easier for Genpak to keep the site up to date with the latest food containers and packaging they offer, as well as publish news and articles they knew their customers would benefit from.
One of the goals of the new design was to make it more visual to users on both desktop and mobile devices while still allowing the pages to load as fast as possible. And although some product lines were being discontinued, following best conversion rate optimization practices throughout the site would help to increase the amount of overall quality leads.
Highlights After 6 Months Of Going Live
- Comparing year over year data, the number of website conversions for the past 100 days increased 36%!
- Comparing year over year data, the number of visits during the past 100 days to their #1 product category page increased 60%!
- After six months, the number of keyword phrases that Genpak.com had a top 10 placement for in Google increased 15%!
Striking the perfect balance between visual and informative, this website makes food service packaging more fun and attractive than anyone thought it could be. Vibrant imagery greets the user on the Genpak homepage, taking visitors to more information on an array of product packaging types on this custom WordPress site.